Brocade doubles staff levels in Middle East

Company plans to open a number of offices across the region

Tags: Brocade Communications Systems IncorporationEmerging marketsRecruitmentSaudi ArabiaUnited Arab Emirates
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Brocade doubles staff levels in Middle East Alberto Soto, Vice President, EMEA at Brocade says the Middle East contributes significantly to Brocade's EMEA revenue and, in particular, CEMA revenue.
By  Georgina Enzer Published  November 11, 2010

Storage company Brocade has unveiled its plan to enlarge its footprint and business in the Middle East by doubling the number of staff in the region in just three months.

The company will be adding more employees to its sales, marketing and technical support teams.

Brocade, which already has offices in Saudi Arabia and the UAE, intends to open offices within the next year in Kuwait, Qatar, Egypt and Pakistan.

"The Middle East contributes significantly to Brocade's EMEA revenue and, in particular, CEMA revenue, which goes to show how important this market is strategically for the company. In the past we have managed to secure some large and prestigious projects involving big-name clients such as Al Nahdi Medical Company [NMC] and Saudi Economic and Development Holding Company [SEDCO].  The acceptance of our value proposition is encouraging, which is why Brocade is looking to make substantial investments in this region," said Alberto Soto, Vice President, EMEA at Brocade. 

Brocade says that it holds a share of over 72% in the Storage Area Networking (SAN) market in the Middle East. 

Brocade is now focusing on increasing its share in the IP space in the next year, targeting key markets such as healthcare, education, banking and finance and service provider businesses.

"We are also constantly working to strengthen our relationships and collaborate closely with our strategic partners such as IBM, EMC, HP, Dell, NetApp, McAfee and Blue Coat as we drive over 70% of business through them and their channels," said Soto.

Hassan Hamadani has recently been hired as marketing manager to spearhead Brocade's marketing efforts in the region, and will be responsible for Central & Eastern Europe, Middle East, Africa, Turkey & Pakistan.

Hamadani has over ten years experience in the Middle East market and comes from Avaya (ex Nortel Networks) where he was the marketing director for MEA & Turkey.

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