Etisalat to connect Dubai Lifestyle City

Telecoms provider will digitally connect homes and businesses

Tags: BroadbandCommunicationsDUBAILANDEtisalat International - UAEFibre optic cableUnited Arab Emirates
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Etisalat to connect Dubai Lifestyle City Arif B Rahman, managing director for Dubai Lifestyle City, and Khalid Yousuf, senior director, Etisalat signed an agreement for Etisalat to provide fibre optic communications at Dubai Lifestyle City.
By  Georgina Enzer Published  November 8, 2010

Under a new agreement, Dubai Lifestyle City will have all its advanced telecommunications services provided by Etisalat. The telcoms provider will use its fibre optic network to link both businesses and homes to high speed internet, mobile broadband and landline and GSM services.

The agreement was signed by Arif B Rahman, managing director for Dubai Lifestyle City, and Khalid Yousuf, senior director, Etisalat.

"Our association with Dubai Lifestyle City provides us an opportunity to provide modern, future-ready infrastructure as part of our overall development strategy to bring the fastest, most reliable and technically advanced telecommunications system in the region. Through this exclusive partnership, Etisalat aims to expand its reach and technical expertise for both business and individual users, who will now be able to benefit from our advanced telecommunication services," said Abdulla Salem Almana, General Manager, Dubai region, Etisalat.

The AED2.4 billion ($653.950 million) Lifestyle City, based in Dubailand covers an area of four million square feet, and is intended to be a unique branded residential compound. 

The City is designed to be a self-sufficient residential community with hotels, spas and other facilities digitally connected to each other. 

Dubai Lifestyle City will have 68 Tuscan style villas and 120 apartments.

"Dubai Lifestyle City aims to offer the most sophisticated and premium accommodation for people in Dubai. Our vision is to offer an unparalleled living experience, and create a techno-savvy city, where technology is leveraged in every aspect of the planned development. Our partnership with Etisalat will enable us to accomplish this objective and enable our customers to enjoy the most advanced services for both individual and commercial usage," said Rahman.

Dubai Lifestyle City has also partnered up with Microsoft to implement Microsoft Home Solutions and Microsoft Community Solutions for residential projects.  This means that the whole of Lifestyle City will be connected to the Community Data Centre, providing services to residents and commercial premises.

These services are likely to include e-Concierge services, a virtual information centre for complaints and facility requirements, a resident's interactive portal and video communication between the residents.  Other services will include On-line shopping, tele-conferencing, Video on demand (VoD), Music on Demand (MoD), Education on Demand (EoD) and Sports on Demand (SoD).

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