Qualcomm to launch e-reader in 2011

US firm plans to announce partner for e-reader in the next six months

Tags: E-readerQUALCOMM IncorporatedUSA
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Qualcomm to launch e-reader in 2011 Qualcomm CEO Paul Jacobs holds a prototype of a Qualcomm Mirasol e-reader at the 2010 Consumer Electronics Show in Las Vegas, Nevada. (Photo by Justin Sullivan/Getty Images)
By  Roger Field Published  November 8, 2010

US-based wireless technology specialist, Qualcomm, plans to announce details of a partnership to launch an e-reader using its Mirasol screen technology in the next six months.

Dan Novak, vice president, global marketing, Qualcomm, said that the company will announce its commercial partner, with which it will launch a 5.7 inch screen e-reader, next year.

Qualcomm is optimistic that its Mirasol reflective screen technology, which can support full colour and video, and can be viewed even in bright sunlight, will prove to be a "very disruptive technology" in the e-reader and wider mobile device space, according to Novak.

The Mirasol technology, which San Diego-based Qualcomm acquired in 2004, uses about one-tenth of the power of a regular smartphone or tablet screen.

Novak said that Qualcomm expects to commercially launch Mirasol with video capability next year. "We expect it will go beyond the e-reader space. Whether it will go to the smartphone first or to the bigger form factor type devices, we think it is a very disruptive technology that could be very impactful for this space," he told CommsMEA.

"This could be transformational in the publishing industry," Novak said. He added that by allowing people to read news and watch video clips on a reflective screen device, the technology prove popular with media such as online newspapers.

Novak added that Qualcomm also intends to launch a front lit version of Mirasol for use in darker lighting, although he did not confirm a time frame for this.

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