Symantec to introduce new status to channel scheme

‘Master Specialisation’ designed to reward services-led resellers across the region

Tags: Symantec CorporationUnited Arab Emirates
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Symantec to introduce new status to channel scheme  Ramzi Itani says Symantec’s focus on specialisations reflects the changes taking place across the regional channel. (ITP Images)
By  Andrew Seymour Published  November 8, 2010

Six months after pushing more services business the way of the channel, Symantec has now revealed that partners with advanced consulting and service capabilities could qualify for a ‘master specialisation’ category it is adding to its partner programme.

The accreditation is designed to recognise services investment for technical and consultant-based resellers operating in specialised solution areas.

Symantec has set April 2011 as the date when it will begin pilots of the specialisation in the region.

The addition of the master status forms part of a wider set of enhancements that the security software vendor is making to its channel programme.

Four new specialisations are being introduced — enterprise security, data protection, high availability and storage management — with a further three to follow over the next few months.

Specialised partners will be rewarded with preferential commercial terms, deal protection via a new ‘teaming plan’ and exclusive access to resources, according to Symantec.

“Much is changing within the EMEA channel partner community, especially around value added service, market specialisation and business value,” said Ramzi Itani, regional channel and alliance director for MENA at Symantec. “Symantec’s partner programme enhancements recognise these changes by offering our partners more opportunities while maximising returns from their Symantec investment.”

Middle East partners will have 12 months to transition to the enhanced programme and meet the requirements needed to maintain their partner level.

Symantec continues to reward companies for their services pedigree. Earlier this year, it announced that a chunk of services business it managed directly in the Middle East would be farmed out to partners.  

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