Get to know: Anas Bsata

After studying electrical engineering at university, Anas Bsata found his way into the fledgling IT market at the end of the 1980s. The founder of Syria-based Digital Plus has come a long way since then.

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Get to know: Anas Bsata Anas Bsata, Managing Director, Digital Plus.
By  Andrew Seymour Published  November 15, 2010

What’s your career history in the industry to date?

I founded Digital Plus in 1989 with the aim of catering to the emerging IT hardware needs of the territory. Early steps meant my job definition was ‘almost everything’. Digital Plus was a newborn in an early stage of regional IT trade. Soon after, layers of departments and divisions were added to make way in an ever more expansive and competitive IT marketplace.

What are your top channel tips for the next 12 months?

Watch out for an Intel and Microsoft applications push, as this is the key to recapturing lost ground from the iPad. Unlike many markets, Android may not be the pick in the Middle East, so Microsoft still has room to find the killer ‘touch’ product. Touch products are certainly going to generate higher margins than the mature notebook and netbook segments.

What is the most valuable business lesson you’ve learnt?

Don’t listen to rumours. People fall into that trap easily as they seek an insight into the future. I would rather spend a whole weekend reading and analysing than a moment listening to a market gossip.

What do you enjoy most about working in the Middle East IT market?

The mix of business partnership and personal friendship. You always enjoy the company of your colleagues, clients, vendors and competitors alike. Business in the Middle East area always has a side product of social togetherness, which relieves the tough nature of this business. IT firms are mostly family businesses, so there is often personal relationships with both peers and competitors.

Which IT industry figure do you admire most and why?

Andrew Grove — Intel’s third employee, co-founder and chairman between 1997 and 2005. His engineering skills and managerial excellence helped move Intel into a prominent central processors  manufacturer. Intel would not have been the same company today without him.

What do you dislike most about working in the Middle East IT market?

Credit practices. Credit lines are meant to help develop channel stocks and maintain its health. In principle, credit should be given to allow channels to have certain stock levels, making a smoother flow of goods in the shortest way and least time. What happens is that credit is used to finance business the easy (and wrong way).

How would you describe your management style?

Football is the buzzword because playing the game is very similar to our daily duties. While every member of our team is assigned a defined and refined job, achieving sales goals, for example, can’t be the responsibility of sales people alone. Just like in football, you can’t say defending is only the responsibility of the goalkeeper or defence. It is part of all 11 players’ jobs. In this scenario, I’m more or less a captain and I see my future being a coach.

How do you relax outside of the work environment?

By reading National Geographic magazine and watching the National Geographic TV channel, as well as playing family games.

2191 days ago
Maher Olabi

I was delighted to see your efforts been acknowlegded. God job Mo3alem.

2526 days ago
Ellie Mansour

Good work Anas, you worked hard and made excellent quality awarness in our market.

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