Al Yousuf makes Middle East storage Promise

Distributor targets high-end storage channel with new vendor signing

Tags: Al Yousuf ComputerUnited Arab Emirates
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Al Yousuf makes Middle East storage Promise Al Yousuf’s Hafeez Khawaja and Promise Technology’s Eduards Putra at the signing ceremony of the pair’s distribution agreement.
By  Andrew Seymour Published  November 1, 2010

IT distributor Al Yousuf Digital has signed a regional distribution agreement with RAID and high-end storage solutions supplier Promise Technology.

The company, which is best known as an Epson and Viewsonic distributor, says it will market Promise Technology’s range of products in the Middle East and Egypt and provide an expert technical team to assist customers with product demonstrations and after-sales support.

“Storage is a critical factor in today’s business world, and there is a need for reliable and robust storage solutions in huge markets like the Middle East and Egypt,” said Hafeez Khawaja, general manager of Al Yousuf Digital.

“We believe the line of Promise Technology’s storage solutions including fully redundant and single controller SAS/SATA RAID subsystems will help to address the demand,” he added.

Al Yousuf will aim to ship the products through its enterprise VAR network and corporate customer base, according to Khawaja.

Promise Technology’s products are designed to fulfill the demands of many different types of applications, such as cloud storage, enterprise data centre, audio/video post-production and IP video surveillance.

Eduards Putra, business development manager at Promise Technology, believes Al Yousuf’s experience of the regional market will serve it well.

“With its strong experience in the region, Al Yousuf Digital was the right partner to team up with,” he said. “They have a proven track record of working with leading IT brands which have helped them to be established as an industry leader.”

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