Tablet market to hit 81 million by 2015

Juniper predicts Apple and Android to lead tablet market

Tags: Apple IncorporatedIPadJuniper ResearchMicrosoft CorporationNokia CorporationResearch In MotionTablet PC
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Tablet market to hit 81 million by 2015 Juniper predicts the tablet market will be strongest in US and Europe.
By  Mark Sutton Published  October 29, 2010

The global market for tablet devices is set to reach 81 million devices per year by 2015, according to new research from Juniper.

The analyst company says that the market will be driven by US and European sales, and the growth of new tablet OS and devices.

Juniper predicts that while Apple will lead the market in the short to mid-term, other platforms will bring serious competition to the sector in 2011, with devices based on Google Android likely to take the most share. Android devices such as Dell's Streak and Samsung's Galaxy Tab are likely to be joined by other Android-based systems, along with tablets built on QNX (for Blackberry), Windows Phone 7 and MeeGo.

"Competition to Apple is likely to arrive in earnest in 2011, though by then Apple is likely to be ready to launch a new version of the iPad, reinforcing its market position," said Anthony Cox, senior analyst at Juniper Research.

The netbook sector is likely to feel pressure from tablet in the consumer market, although not in the business sector, while smartphone manufacturers that are closely tied to specific operating systems, such as RIM and Nokia, will also be pressurized by the growth in the tablet market.

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