Customer-driven cloud initiative to drive road map

Open Data Centre Alliance to define enterprise requirements for cloud computing

Tags: Best practiceCloud computingIntel CorporationSwitzerland
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Customer-driven cloud initiative to drive road map Mario Muller, VP for IT Infrastructure at BMW, one of the founders of the alliance, said the initiative will help major IT players express their requirements to vendors.
By  Mark Sutton Published  October 27, 2010

Geneva: Intel today announced the launch of a new customer-driven cloud initiative, the Open Data Centre Alliance, which aims to develop open standards and best practices around enterprise cloud computing.

The alliance has been founded by over 70 global enterprises, which together represent more than $50 billion in annual IT expenditure, to drive the direction of cloud computing to simplify deployment and interoperability between public and private cloud vendors and customers.

The group comprises companies including BMW, China Life, Deutsche Bank, JP Morgan Chase, Lockheed Martin, Marriott International, National Australia Bank, Shell, Terremark, UBS, CERN and others, and will take a vendor-agnostic approach.

Intel, which supported the global launch announcement, will act as a technology advisor to the group, but will not be a member, and other IT vendors will also be excluded from full membership.

The alliance will include a technical committee, with working groups covering services, management, infrastructure, security and government and ecosystems. The group will begin with reviewing 19 selected usage models of cloud computing, with aim of creating its first roadmap for cloud by Q1 2011.

Mario Muller, VP for IT Infrastructure BMW explained: "For the first time independent an independent consortium of leading global IT managers will work together and share their collective knowledge to define the requirements of the data centre and cloud environments for today and tomorrow.

"The alliance will give us our unified voice to speak together about what we collectively need to make our organisations to run, to utilize the technology available to its highest return, and to address the challenges we face inside of our organisations, as efficiently and effectively as possible. The interest in participation in this alliance has been very strong, you can see that many companies from a range of industries and from across the globe have joined together in pursuit of the mission. Our steering committee is comprised of IT leaders from a multitude of backgrounds, and this will provide us our comprehension in guiding the charter of the organisation," he added.

The Alliance will develop frameworks for cloud, that will be used to guide future purchasing and planning among the members.

Intel was asked to help form the group by several of the founding members, to leverage its expertise.

Boyd Davis, VP Intel Architecture Group and GM of Data Center Group Marketing for Intel commented: “Like all the other technology vendors, we are going to be a recipient of the requirements that are embodied in the usage model roadmap, and it will be up to us, to make sure that our technology fits those requirements to the best effect.

“Although we have a unique role in the formation of the alliance, we don’t end up having any unique benefits out of it, other than maybe insight so we can meet these customer requirements sooner,” Davis added.

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