Day in the life: Sina Dadras

In this section of Channel Middle East, we pack our bags and head to work with a member of the channel community to find out what a typical day on the job entails.

Tags: Golden Systems Middle East
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Day in the life: Sina Dadras
By  Andrew Seymour Published  October 30, 2010

Name: Sina Dadras
Company: Golden Systems Middle East
Job title: Marketing Communications Manager
Years in the role: 8
Years at the company: 8
Previous companies: None in Dubai

How would you summarise your role?

In a nutshell, I manage all the marketing and communications activities for GSME and its partners. As the marketing manager, I am responsible for handling the company’s brand identity and corporate image, and also increasing our vendors’ brand equity, visibility and market share in this region.  Together with my team, I develop marketing strategies for the year and quarter, and plan advertising and promotional activities for the company and our brands.

What’s the first thing you do when you get in the office each day?

I grab a cup of tea and plan the day ahead. I go through my e-mails and reply to each one of them. This is followed by a short meeting with my team where we chalk our tasks for the day ahead.

What does a typical day entail for you?

Each day is different from another, so I cannot say I have a typical day. However, on most days, the first thing I do when I wake up is check my Google Reader to catch up on latest news and technology updates. I get into the office at 8am and chalk out the plans for that day. I meet with my team in the morning, have conference calls with our vendors from the Far East and meet with various department heads at the board meeting.

After lunch, I meet with vendors, suppliers and media followed by conference calls with vendors from the Western countries. At around 6pm, I wind up for the day and list the activities and follow-ups for the next day. I reach home and take my children for swimming or outdoor activities, followed by checking on their homework and eating a family dinner. After reading some bedtime stories for my kids, I either watch television with my wife or go on my online cyber gaming life.

What qualities do you need to do your job?

I have to be familiar and fairly knowledgeable about every aspect of our business, from our sales and service departments to logistics. Communication skills, adaptability, problem-solving skills and presentation skills are absolutely essential.

What’s your favourite part of the job?

The favourite part of my job is presenting the latest technology to my team even before it has hit the market, and to work on innovative ways to market and promote that in this region.

What is the hardest part of your job?

The hardest part is trying to maintain a perfect balance between being the marketing manager of GSME and being a representative of our vendor partners’ brands. As a representative of our vendors, we are passionate about the brands we carry. Since I have team members in different offices throughout the region, managing a team remotely can also be difficult.

What criteria do you measure your performance on?

In my job, the race never ends. We are constantly enhancing our criteria and achieving new milestones. For me, it is important to see my company grow and achieve new heights.

What’s been your most memorable moment in your current role?

Actually, my most memorable moment in this company was when I joined it on November 22nd 2002. I celebrate that day every year in the office by distributing sweets to all my colleagues.

How much time do you spend out of the office each week?

I usually spend about 50% of my time in the office and the rest of the time in meetings outside the office. However, in the months from May to July, I travel a lot and spend even less time in the office.

What do you get up to during your lunch hour?

I spend the first half of my lunch hour playing badminton or ping-pong in the office and then have some good home-cooked lunch if I do not have a business lunch on.

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