Acer hits a sales high note in EMEA in Q3

The vendor leaps to top of the growth list for PC sales with a 3.4% market share increase

Tags: Acer IncorporatedHPIDC Middle East and AfricaUnited Arab Emirates
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Acer hits a sales high note in EMEA in Q3 Acer hits the top of the growth list for PC sales in the EMEA region.
By  Georgina Enzer Published  October 24, 2010

Acer has leap-frogged Hewlett Packard to head PC sales growth figures in the Europe, Middle East and Africa region (EMEA) with 3.4% growth. This is despite seeing softening sales figures in Western Europe, due to weaker than expected demand for mini-notebooks plus constrained inventory levels.

"Middle East and Africa [MEA] region reported a 12.4% increase year-on-year, which was very close to expectations. The three largest countries in the region [Turkey, UAE, and South Africa] all reported double-digit growth. Like the CEE [Central and Eastern Europe] region, MEA also witnessed a stronger rise in notebook sales thanks to demand from both businesses and consumers," said Stefania Lorenz, research director, IDC CEMA.

Hewlett-Packard saw a drop in growth this quarter in both the MEA region and in Western Europe, where cautious attitudes affected the consumer space.

However, the vendor continued to show effective increases in the CEE region, reflecting figures of 45% growth.

Dell, now third on the growth list is continuing to benefit from rebounds on the commercial market and posted a large 12.2% growth figure in the EMEA region. This company registered strong growth in Western Europe with solid sales in both desktop and portable computers.

Asus posted the second highest increases in the top five with a 26.8% growth. Their sales of netbooks did not decline as much as other vendors, helping them nab spot in the top five.

Fifth-ranked player, Lenovo, continued with very solid growth, posting the highest figures in the top 10 list with massive 61.1% growth figures. The company is making leaps in the consumer segment with the launch of their IdeaPad.

Overall, the EMEA PC market recorded sustained 10.5% growth in 3Q10 with strong gains in the CEE region. Vendors that did not make the top 10 saw an average of 8.2% growth from 3Q09 to 3Q10.

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