Simmtronics shines at CE

The Consumer Electronics section of GITEX TECHNOLOGY WEEK is playing host to Simmtronics Semiconductors and its range of products, which includes what is described as ‘the world’s cheapest PC’.

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Simmtronics shines at CE
By  ITP.net Staff Writer Published  October 21, 2010

The Consumer Electronics section of GITEX TECHNOLOGY WEEK is playing host to Simmtronics Semiconductors and its range of products, which includes what is described as ‘the world’s cheapest PC’.

“One of our big products this year is the world’s least expensive PCs. It retails for US $199. The PC uses a VIA motherboard that is manufactured by Simmtronics itself,” explains Indrajit Sabharwal, Managing Director of Simmtronics. “We have exclusively partnered with VIA Technologies and are manufacturing the entire range of VIA products, some of which you can see at our booth this year,” continues Sabharwal.

The company has been in operation for over 20 years and though it started as a component manufacturer, it has since diversified its business. “We’ve been in the memory and semiconductor business for the last 20 years. We’ve evolved from only components to manufacturing entire PCs and a whole range of motherboards. What we can offer is any board at the desired price.”

Arif Khan, Director of Simmtronics explains further, “We are going up the ladder. We started our operations in Dubai eight years ago. This year we’ve grown over 200% and we’ve added a new range of products. Furthermore, we are expanding all over the MENA. We intend to increase our manpower by 50% this year.”

When asked about why his company is exhibiting at Gitex, Sabharwal responds, “We are showing our product range and ensuring that Simmtronics is growing stronger with each passing day. We have recently started our operations in Turkey and we are growing globally. At Gitex we hope to get gain more customers and also to meet the channel community here.”

Simmtronics has two tigers  present on either side of its booth, the firm says it signifies they are out to ‘kill all competition’.

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