Brocade in awareness drive

Silicon valley-based networking specialist Brocade Communications is on a drive to increase regional brand awareness. The company has also doubled its headcount over the past year and has plans to add more staff members in the months to come.

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Brocade in awareness drive Brocade’s Alberto Soto says that the firm’s headcount has increased by 85.
By  ITP.net Staff Writer Published  October 21, 2010

Silicon valley-based networking specialist Brocade Communications is on a drive to increase regional brand awareness. The company has also doubled its headcount over the past year and has plans to add more staff members in the months to come.

Alberto Soto, Vice President for Europe, the Middle East and Africa says: “We need to increase our awareness. Instead of going into a broad approach, and even though we do have a presence with some of our partners in the fair, what we’re trying to do is have a really good footprint in the event and meet some of the key partners and stakeholders within the region to increase the business. We’re increasing the distribution channel and going to close some contracts soon.”

“The biggest proof of the level of commitment and investment we’re doing in the region is that we have gone from 11 people one year ago to 25 in the Middle East,” he adds. “Over the last quarter in the EMEA region, we have increased our headcount by 85 people. We’re making a big bet in terms of how we are going to be addressing the market. We’re trying to increase the footprint in front of customers and also leverage the relations that we have in the channel.”

“We still have a few headcounts to add but the biggest challenge is that when you have such a rapid growth in terms of people, you have to get the most out of them,” he adds.

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