Microsoft: Cloud stands for change

Providers that do not offer customers the option to host some or all of their IT infrastructure in a private cloud will find themselves out of step with the market, Microsoft has warned at this year’s GITEX TECHNOLOGY WEEK.

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Microsoft: Cloud stands for change Sharp: Some industries are not yet legally allowed to host data in the cloud.
By  ITP.net Staff Writer Published  October 21, 2010

Providers that do not offer customers the option to host some or all of their IT infrastructure in a private cloud will find themselves out of step with the market, Microsoft has warned at this year’s GITEX TECHNOLOGY WEEK.

“This is only one of maybe two or three genuinely major shifts in the technological landscape that we’ve seen, such as the move from mainframes to servers and the introduction of the personal computer,” says Oliver Sharp, Microsoft’s General Manager of Strategy for Server and Tools Marketing. “Even the introduction of the graphical user interface isn’t on the same level of impact that cloud will have. Cloud literally will be a fundamental transformation of everything that we have come to understand about the IT industry.”

Sharp did, however, sound a note of caution. Any vendor that believes it can capture the entire market, and supply a service from end to end via the public cloud is deluding itself and will find itself locked out of many key markets for several years.

“The public cloud represents a large number of changes to the status quo, all at once,” says Sharp. “This is a problem for many of the major verticals like finance, where legislation is slow to change to new technological possibilities.

“It may well be the case that in five to ten years, companies in those conservative industries will be able to host their data in the cloud, but at the very moment there is no way that they lawfully can. Any company trying to only offer customers a solution that is 100% in the cloud will find themselves locked out of those markets,” he adds.

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