Panasonic turns greener

Global giant Panasonic has chosen GITEX TECHNOLOGY WEEK as the location to make its declaration on the environment for Africa and the Middle East.

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Panasonic turns greener Panasonic wants to cut its CO2 emissions by 15% and double sales of its environmentally friendly products.
By  ITP.net Staff Writer Published  October 20, 2010

Global giant Panasonic has chosen GITEX TECHNOLOGY WEEK as the location to make its declaration on the environment for Africa and the Middle East.

Panasonic chose the region’s number one IT exhibition to outline its goal to become the region’s number one Green Innovation Company. By making its Eco Ideas Declaration in GITEX’s Al Multaqua Ballroom, the Panasonic Group has reaffirmed its group-wide global commitment to drive eco-innovation by 2018, Panasonic’s 100th anniversary.

With this in mind, the company is pursuing its Eco Ideas for Lifestyles by promoting sustainable and comfortable green lifestyles as well as eco-ideas for business, which will reduce the environmental impact of its business operations and spread green technologies and ideas throughout the organisation and beyond. Panasonic maintains that these environmental efforts can successfully be combined with business growth.

Seiji Koyanagi, managing director of Panasonic Marketing Middle East, says: “Panasonic is strongly committed to conserving the environment. As a global leader in the electronics industry, it is our duty to ensure a sustainable future. We pledge to reduce CO2 emissions by 15% from our facility and double the sales of our industry-leading environmentally conscious products in the region. We will also encourage Panasonic employees to lead conservation efforts in co-operation with the local communities.”

In numerical terms, Panasonic aims to double regional sales of its ‘superior green products’, which have achieved the industry’s highest environmental standards, by 2013.

It aims to educate 100,000 customers by celebrating a monthly Green Day in showrooms, where eco-booklets featuring energy and water conservation tips will be made available to all customers.

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