AMD: Cloud is still unclear

CIOs and IT managers need a better understanding of cloud computing, according to John Fruehe, Director, Product Marketing, AMD.

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AMD: Cloud is still unclear John Fruehe: Users are crowding cloud computer sessions because they don’t understand what the idea is all about.
By  ITP.net Staff Writer Published  October 20, 2010

CIOs and IT managers need a better understanding of cloud computing, according to John Fruehe, Director, Product Marketing, AMD.

Speaking on the sidelines of the GITEX TECHNOLOGY WEEK Cloud Confex, Fruehe says that while virtualisation and cloud computing are becoming the key for efficiency gains for IT departments, many organisations still are not clear on what they should be doing with cloud.

“The reason all the sessions are full is not that everybody understands exactly what they are doing with cloud computing and they just want to put a fine point on their strategy, they are going to these sessions because they really don’t understand what they are doing,” he explains.

“Cloud is seen as ‘that thing ‘I have to do, and everyone in the industry is doing it, it will make me more efficient, I just have to figure out how’.” The current financial environment is a “great equaliser,” according to Freueh, in causing people to rethink what they need to do make themselves more efficient.

While cloud computing and the underpinning virtualisation of computing environments offered a lot of potential in terms of efficiency for IT managers, they needed to bear in mind key considerations such as regulatory, legal and security issues, and how they relate to their data centres.

AMD is able to work with end users on these issues, in part because AMD works closely with the large cloud service providers that are building data centres based on its microprocessors.

“I think it is important for people to be here at events like this, to be able to hear what they should be asking for. If you look at a cloud environment, that is uncharted territory for so many companies. They don’t know what questions to ask, so we have to help them understand what they should be asking for from their providers, because the things that they ask become the things their providers demand of us.”

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