Facebook booms in the Middle East

Social networking site, Facebook is making its mark in the Middle East, with around 40% of the population registered on the site and that number is growing daily, according to Randi Zuckerberg, Facebook’s Director of Marketing Development.

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Facebook booms in the Middle East (Getty Images)
By  ITP.net Staff Writer Published  October 19, 2010

Social networking site, Facebook is making its mark in the Middle East, with around 40% of the population registered on the site and that number is growing daily, according to Randi Zuckerberg, Facebook’s Director of Marketing Development.

“15% of our total user base is in the Middle East, so this is a large and growing region for us. Approximately 2 million people in the UAE are on Facebook,” says Zuckerberg.

Heading the charge in the UAE is His Highness Sheikh Mohammad Bin Rashid Al Maktoum, Vice President of the UAE and Ruler of Dubai, who leads the list of world rulers who frequent Facebook the most. The next most prolific Facebook user is the UK Prime Minister David Cameron and Queen Rania of Jordan.

Zuckerberg, who was at Gitex, presented 10 top tips on how companies can maximise their exposure on Facebook and gather a larger client base.

Here are her 10 top tips:

1. Her number one rule of engagement is to make sure you create a public Facebook page for your company, don’t create a group.

2. Customise your Facebook page and make it individual. You can even make a storefront and sell direct to customers.

3. Come up with your company’s rules of engagement for Facebook fans. Be clear what your business wants to get out of the Facebook page, decide how many posts per day and how many posts should be put up, for example.

4. Encourage community interaction; give your fans a reason to communicate with you.

5. Be authentic. Being real online attracts fans and clients.

6. Get immediate feedback from your customers; post question and answer sessions to find out what they want.

7. Use the power of video to enhance your user’s experiences. Bill Clinton films a response to his online fans’ questions for example.

8. Feature your fans on your page. Currently the Burj Al Arab is doing a ‘win a bathrobe’ competition. Fans must post pictures of themselves in front of the hotel and the best will win a bathrobe.

9. Tag people in photos and videos, ask people to tag themselves and make your site go viral.

10. Use insights gathered from your online fans to guide your company decisions. Your customers still know best.

2803 days ago
Omar Ramadan

Good to see Facebook being used for Business but even better to see organsations like the British Council using Facebook to help young people in the region improve their English language skills.The Go4English Facebook site must be one of the best things the British Council has done in the region!!

2803 days ago
Mohamed Al Sokkary

Great, I liked her 10 points. but still facebook is far away to be a real social network, it still needs more and more new ideas.

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