Adaptive’s bright security

With sales of handsets and particularly high-end devices continuing to boom in the Middle East, it is vital for retailers to have the security and signage systems in place to protect and promote their stock.

  • E-Mail
Adaptive’s bright security S.C. Sanu is keen to promote the benefits of Adaptive Technologies’ security and promotional products at GITEX.
By  ITP.net Staff Writer Published  October 19, 2010

With sales of handsets and particularly high-end devices continuing to boom in the Middle East, it is vital for retailers to have the security and signage systems in place to protect and promote their stock.

This is an area in which Dubai-based Adaptive Technologies has carved itself a niche. The company, which was established in 2006, is now a regional leader in retail security, signage and LED display solutions, offering a one-stop-shop for security and in store promotion to retailers of mobile devices and other high-end electronic goods.

S.C. Sanu, Managing Director at Adaptive Technologies, says that the company’s offering is about more than just security. By using big screens retailers can promote discounts and new products in a cost effective way, he says.

The company works with many leading retailers and operators in the UAE, and is keen to expand further in the Middle East.

“We want to raise awareness of these products because they are not being used widely in countries such as Oman and Saudi Arabia, Sanu says.

“This is a very good investment for the products that you display. The first thing is it is a displaying technology, then comes the protection,” he says, adding that his firm has a special device for protecting iPhones.

Sanu is also optimistic that it will be able to gain additional business by exhibiting at GITEX. “A lot more mobile manufacturers are entering the sector and they will see our products - it is a great opportunity for us,” he says.

“We would like to have branch offices in the remaining four GCC countries. We have an office in the UAE and Saudi Arabia, and we would like to add offices in Bahrain, Qatar and Oman.”

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code