Du expands in digital space

Du, the UAE’s second telecom operator, is showcasing its new trilingual mobile and web platform, anayou.com, at GULFCOMMS.

Tags: Emirates Integrated Telecommunications Company
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Du expands in digital space Telco Du hopes to expand beyond the UAE by developing in the digital space.
By  ITP.net Staff Writer Published  October 19, 2010

Du, the UAE’s second telecom operator, is showcasing its new trilingual mobile and web platform, anayou.com, at GULFCOMMS.

Developed by Du Media Lab, a division of Du, the online social networking and entertainment platform is targeted as a regional destination for the MENA region, offering content, applications and games, including access to social networks, entertainment, sports, mobile games, two-way phone sync and a 2GB cloud storage space called the Vault.

Now in Beta version, the new online destination ‘anayou’ is a combination of the Arabic word ‘me’ and the English word ‘you’. The platform is also available on mobile devices.

Developed with the region’s rich cultural mix in mind, Du has launched this platform in a bid to tap the growing demand for online content and services in the Middle East and North Africa.

Osman Sultan, CEO of Du, says: “If we look at the most impactful thing that has happened to this industry in the last decade, it was not about 3G or next generation, but it is about mobility where people do much more while on the move.

“Now, the most impactful thing that has happened and will invite more in the future is social networking. So, anayou aims to be a digital space, where people of this part of the world can find their digital life.

“An important point to be noted here is one key word, which is an ‘open’ world,” Sultan adds.

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