Reach out and multi-touch someone

Vivid Interactive Surfaces has used GITEX TECHNOLOGY WEEK as a platform to launch its operations in the region.

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Reach out and multi-touch someone The Aurora Multi-Touch table allows users to interact with spaces in a new way.
By  ITP.net Staff Writer Published  October 19, 2010

Vivid Interactive Surfaces has used GITEX TECHNOLOGY WEEK as a platform to launch its operations in the region. Managing Partner Emile Hajjar says the company’s products can transform public areas into “dynamic arenas that are able to bring surfaces, open spaces and communication strategies to life.”

The Aurora Multi-Touch table is an interactive surface available in four sizes that can showcase what Hajjar says is an “unlimited range of content – a corporate reception can become an area where customers interact with your products, an airport lounge can serve as advertising space,  a hotel lobby can transform into a tour guide.”

The company has a team of software developers that collaborate with clients to create specific content that is only limited to the imagination, according to Hajjar.

While he admits the high-tech gadget doesn’t come cheap, he says the impact created by its interactive nature can make the investment worthwhile. And he seems to have a point – during the time the GITEX Times was at the stand, dozens of curious onlookers had gathered to have touch and play with the Aurora.

He adds that  the iBar, a similar product that can be customised to be part of a hotel front desk, exhibition stand, or other surface, will provide a cheaper option to prospective clients. Due to be released later in the year, the iBar can be programmed to recognise when a patron places a glass on its surface, for example, then flashing up a clients logo or other marketing material.

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