Korwe gets to The Core of mobile content

South African-based Korwe Software is launching its first ever commercial application.

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Korwe gets to The Core of mobile content Hislop: Korwe focusing on the region.
By  ITP.net Staff Writer Published  October 18, 2010

South African-based Korwe Software is launching its first ever commercial application. The mobile technology platform, named The Core, is aimed at digital design agencies which focus on creating mobi sites, as well as businesses which want to provide mobile phone content.

What sets The Core apart is that it creates sites that are flexible and expandable and that can be quickly and easily accessed by any mobile user with a web browser. The program connects the mobi site with back end information, messaging and business intelligence systems.

“If you want to develop a cool, powerful mobile app, you need something like The Core on the back end as you don’t want to have to sit and develop all these very complex skills,” says Roger Hislop, a Korwe consultant.

The Core handles such information as querying the connecting mobile device to establish its display size and browser information. It will resize incoming information to ensure that the mobi site is displayed correctly on that handset and manage sessions so if your connection is lost, you can re-access the information. This is particularly important in developing regions such as the Middle East and Africa, where connection can be tenuous.

Korwe is focusing on launching in the Middle East and Asia to access large populations with limited internet access.

“There are a lot of agencies in the Middle East, as well as in the Indian sub-continent, who are doing a huge amount of work and they also are doing work into developing countries; fundamentally the mobile internet is the internet for developing countries.

3103 days ago

This type of thinking makes sense in a lot of ways. All too often have we seen large and small companies trying to "roll their own" mobile solution. Servicing the mobile market requires a special set of skills, so leaving something like this to a specialist mobile company with a tested product makes good sense. Achieving the value of the mobile user base without the risk of supporting new technology is a win-win situation.

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