Oracle’s ‘breakthrough’ apps

Oracle yesterday introduced a number of “breakthrough applications” as it looks to cement its market leadership in the regional enterprise software sector.

Tags: Oracle Corporation
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By  ITP.net Staff Writer Published  October 18, 2010

Oracle yesterday introduced a number of “breakthrough applications” as it looks to cement its market leadership in the regional enterprise software sector.

The expansion of the company’s portfolio follows the recent Middle East integration of the Sun Microsystems business, which the vendor says provides  it with the technology to offer a fully integrated stack of systems, from application to disk.

Headlining its set of product launches this week is the Exadata Database Machine, which is the only system that provides extreme performance for both data warehousing and online transaction processing (OLTP) applications, according to the company.

“This is the latest release of the Exadata that we launched two years ago and it remains a fast-moving product for Oracle,” says Abdul Rahman Al Thehaiban, Vice-President at Oracle Middle East and Africa.  “We expect very high demand in the region due to the fact that it provides a high performance to customers.”

In addition to the Exadata machine, Oracle unveiled its Exalogic Elastic Cloud, which it claims is the world’s first and only integrated middleware machine. Oracle says the combination of hardware and software engineered together creates a ‘cloud in a box’ offering that facilitates enterprise data centre consolidation.

The software vendor has also taken the wrapping off its latest Fusion applications. It says the applications are designed from the ground up using the latest technology advances and incorporating the best practices gathered from the company’s thousands of customers.

Al Thehaiban believes the expansion of its product line-up will enhance the company’s customer base in the Middle East and North Africa, particularly as it now has a comprehensive hardware portfolio from the acquisition of Sun.

“The Middle East is one of the fastest growing markets for Oracle, and it is a market where we have managed to develop a strong customer base and market share,” he says. “We are focused on ensuring the continuity of such customers and maintaining our high growth.”

Oracle has more than 35 partners exhibiting on its stand, many of which are systems integrators and ISVs with an extensive regional presence.  During the course of this week, it intends to run more than 100 sessions and hundreds of demos to educate customers on the latest services being offered by Oracle and its channel partners.

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