Sales growth the target for Jumbo

Super Retailer Jumbo Electronics is at GITEX Shopper 2010 as part of its plans to grow overall sales this year.

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Sales growth the target for Jumbo Jumbo Electronics considers hypermarkets and small shops its competitors.
By  ITP.net Staff Writer Published  October 17, 2010

Super Retailer Jumbo Electronics is at GITEX Shopper 2010 as part of its plans to grow overall sales this year.

“We’re at GITEX Shopper this year because it’s a great retail venue targeting gadget enthusiasts and those that are predominantly IT focused,” says JP Nambiar, Head of Retail, Jumbo Electronics. “While we stock a wide range of products at our retail stores, we are focusing specifically on IT and consumer electronics at the exhibition. We’re looking to boost our sales with this appearance.”

GITEX Shopper is an important event in the company’s calendar year and Nambiar is adamant it’s the best venue for his company as well as for customers. “GITEX Shopper is a great platform for customers who are after exclusive deals and bundle offers. There are almost always instant rewards and, of course, healthy competition,” explains Nambiar.

Jumbo Electronics has a network of 29 retail stores and nine service centres across the United Arab Emirates. The company has been operating in the country for over 30 years. Dubai is Jumbo’s biggest market in the United Arab Emirates and the company claims it is one of the largest distributors of Sony’s products in the world. The retail and distribution giant, while having solid footing in the market, looks at hypermarkets and unorganised retailers (small shops) as competitors.

“Hypermarkets and small shops are some of our competitors. Higher visibility for brand Jumbo as well as higher sales and therefore a better bottom-line help us maintain our position in the market,” concludes Nambiar.

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