MSI eyes fashion-conscious users

Taiwan-based MSI is using GITEX TECHNOLOGY WEEK to promote its new range of laptops and all in one (AIO) PCs.

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MSI eyes fashion-conscious users MSI is using GITEX to launch a number of new product lines, including AIOs.
By  ITP.net Staff Writer Published  October 17, 2010

Taiwan-based MSI is using GITEX TECHNOLOGY WEEK to promote its new range of laptops and all in one (AIO) PCs.

The new F series of laptops targets fashion conscious users looking for extra pizzazz in their portable PCs. Alan Chu, Regional Director of MSI in the MEA describes the new range as, “A new, trendy and stylish notebook range targeting the fashion and social conscious audience. Its superior acoustic and video performance will also make the notebook a home entertainment centre. We strongly believe the new range will set the benchmark for notebook manufacturers in terms of style and is guaranteed to be a head-turner.”

MSI is also showing its latest 3D all-in-one PC built to ‘cater to consumer demand around one of the hottest new trends in today’s technology space.’ Chu explains further saying that MSI’s AIO “integrates the most advanced 3D imaging technologies, multi-touch capabilities and advanced sound technology available in an All-in-One.”

The Taiwanese hardware titan is participating at GITEX with the aim of building relationships with the regional channel. It is also working towards expanding business opportunities in the region and ultimately building brand awareness with the hopes of becoming one of the leading PC or netbook vendors in the region.

Chu concludes saying, “GITEX is an ideal platform for MSI to display its latest solution offerings for the local market. The exhibition is the largest ICT event in the region that enables MSI to open new doors with key industry players which represent major markets across the MEA region.”

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