Aptec to launch education platform

IT distributor Aptec is set to launch a new educational platform for its reseller partners this week, as it steps up relations with the region’s IT providers.

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Aptec to launch education platform Baghdadi: Vendors and resellers will be able to meet with our country teams.
By  ITP.net Staff Writer Published  October 17, 2010

IT distributor Aptec is set to launch a new educational platform for its reseller partners this week, as it steps up relations with the region’s IT providers.

Aptec will be telling visitors to its stand in Hall 4 all about the new platform, which it has developed in co-operation with core vendor partners.

That isn’t the only thing on the company’s agenda — it will also be showcasing the latest products in its portfolio that address the needs of the Middle East retail, SMB and enterprise sectors.

“GITEX is an excellent platform that allows a regional distribution house like ours to showcase some of the latest technological offerings from our vendors as well as network with our partners from across the region,” says Dr Ali Baghdadi, President and CEO of Aptec Holdings. “It also allows potential vendor partners the opportunity to meet our teams from our other offices in the region. This helps them to understand new markets and discuss opportunities.”

Aptec, which has been in business for three decades, is one of the few companies to have exhibited at GITEX from the very beginning. It says the length of its involvement with GITEX is an indicator of how important the event is to the company, and its value as a venue to meet new and existing customers and partners.

“As a Middle East-based distributor, this is our market, and visibility at GITEX is a key factor for our continued success in the region,” says Baghdadi. “It gives us the opportunity to share our successes with our partners, both vendors and resellers, and discuss new ways to expand this success with new partnerships.”

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