Boutique 1 launches Arabic website

UAE-based fashion e-tailer releases site to target GCC customers

Tags: Arabic (Language)Boutique 1 Group LLC ( Arab Emirates
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Boutique 1 launches Arabic website The Boutique 1 site has been launced in Arabic to cater to GCC customers.
By Staff Writer Published  October 2, 2010

Online fashion retailer Boutique 1 has launched an Arabic-language version of its website.

The UAE-based site, which sells high-end womenswear, menswear and homeware brands as well as books and beauty products, is looking to cater to regional customers in the GCC.

“We are the first to market luxury fashion and lifestyle portal that is able to offer our customers the opportunity to shop in Arabic,” said Ziad Matta, CEO of Boutique 1.

“We are a global site and have customers from around the world, including Europe, the US and Australia. However, our primary focus is on the GCC region since we can offer these customers an in depth understanding of the local fashion calendar and preferences, as well as the ability to shop in Arabic! We are focused on providing our customers with product choice that is fitting with culture and preferences,” Matta added.

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