Cisco highlights home networking

Networking giant Cisco is preparing to play a major role in this year’s Consumer Electronics section of GITEX TECHNOLOGY WEEK by giving consumers a taste of the huge range of lifestyle products it now offers in the Middle East.

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Cisco highlights home networking Cisco will focus on its Linksys consumer brand at Gitex.
By  ITP.net Staff Writer Published  October 14, 2010

Networking giant Cisco is preparing to play a major role in this year’s Consumer Electronics section of GITEX TECHNOLOGY WEEK by giving consumers a taste of the huge range of lifestyle products it now offers in the Middle East.

The company has rapidly built up its consumer and home networking product portfolio in recent years, assisted by the acquisition of Linksys seven years ago.

At GITEX, the vendor is planning a dual-pronged approach, which is designed to raise awareness of its capabilities in two key segments.

“Cisco’s participation at GITEX will focus on two essential consumer categories: home networking and the shoot-and-share pocket camcorder segment,” explains Ruta Bublyte, Marketing Manager for Cisco Consumer Products.

US-based Cisco’s decision to highlight these two areas of its portfolio follows developments in the way that consumers manage and access their data and video these days. The company cites a major shift in technology adoption.

“In recent years, the convergence of IT and entertainment has seen consumers embrace lifestyle enhancing technology, ranging from wireless home network set-ups to ‘easy to shoot and easy to share’ video,” she explains.

“As a global leader in this field, Cisco Home Networking will use GITEX 2010 as a platform to debut new consumer technology in the Middle East, raise awareness for its expertise in home networking and educate both partners and consumers about Cisco’s consumer offering,” adds Bublyte.

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