Experts Computer has eyes on new business

Experts computer is looking to use this year’s GITEX as a platform for business growth

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Experts Computer has eyes on new business Rughwani: Expert is targeting new customers from the Middle East and Africa.
By Staff Writer Published  September 24, 2010

Dubai based Experts Computer is looking to use this year’s GITEX TECHNOLOGY WEEK as a platform to meet and sign new distribution partners as part of its effort to grow business.

“By exhibiting at GITEX we expect to showcase our new products and sign new distributors for different countries in the Middle East, as well as Africa,” says Shailendra Rughwani, Managing Director, Experts Computer / ePRO Middle East FZCO.

The company has a wide range of products on offer and is keen on demonstrating them at the exhibition. “We’ll be showing off our ePRO range of accessories and solar power solutions, Sony projectors, Toshiba storage and Cametron range of IP and analog security cameras. We will also promote our NVR solutions and biometric products,” explains Rughwani.

Experts Computer believes the trade show is of vital importance to its success. “We have been exhibiting in GITEX since 1996 and have seen the show grow to become one of the world’s top three technology exhibitions. GITEX has a long and successful history which we have cherished over the years of enabling major business development,” exclaims Rughwani.

“GITEX has been a part of our company’s success in the Middle East as it provides us with the ultimate one-stop-shop environment whereby we get to meet new customers. It’s also an opportunity to meet up with existing partners from different regions,” says Rughwani.

The distributor has expanded its operations outside of the Middle East but firmly believes in the strength of this region. “As we are a UAE based distributor, our primary focus has been on the Middle East market and as one of the fastest growing markets worldwide, our focus still remains in the Middle East even though we have expanded to other countries in Asia and Africa,” Rughwani explains.

The company has a busy few months ahead with plans to launch and develop its Cametron range of security products. It is also planning to move into new offices at Jebel Ali Free Zone later this year.

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