Ayeh Noor under the microscope

Ayeh Noor General Trading is preparing to cast its net in search of new distribution partners to carry its innovative range of digital imaging products in the region.

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By  ITP.net Staff Writer Published  September 24, 2010

Ayeh Noor General Trading is preparing to cast its net in search of new distribution partners to carry its innovative range of digital imaging products in the region. The UAE-based firm is using GITEX TECHNOLOGY WEEK to introduce Dino-Lite digital handheld microscopes to MENA customers. The Dino-Lite range is developed by AnMo Electronics.

Kamran Moshari, Executive Manager at Ayeh Noor, General Trading insists Dino-Lite is “revolutionising” the world of microscopy and digital image capturing with its patented technologies and ergonomic design.

“The ultra portable, pocket-sized scopes and collapsible stands easily fit in a briefcase and simple set-up and ease of use makes the Dino-Lite digital microscopes the ideal device for many practical applications,” says Moshari. “This includes educational, industrial, medical, agriculture, electronics, jewellery, law enforcement, textile, printing, antiques and other applications requiring magnified imaging.”

The Dino-Lite series has had already made its mark on the world stage. Last year its digital handheld microscopes won the iF Gold for design and innovation, adding to the design and innovation accolade that it won at the Computex Taipai exhibition the year before.

Moshari is hopeful that the company can find partners that will help it make the brand more accessible. “At GITEX we hope to find potential distributors to complete our distribution channels in the region,” he says.

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