OPTI-UPS shows its power

Power protection solutions are an essential asset for any enterprise organisation running multiple IT systems, which is why OPTI-UPS is planning to give maximum attention to its high-end models at this year’s GITEX TECHNOLOGY WEEK.

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OPTI-UPS shows its power Kumar: Opti-UPS’ focus this year will be on promoting its high-end models.
By  ITP.net Staff Writer Published  September 24, 2010

Power protection solutions are an essential asset for any enterprise organisation running multiple IT systems, which is why OPTI-UPS is planning to give maximum attention to its high-end models at this year’s GITEX TECHNOLOGY WEEK.

The vendor manufactures and markets a wide range of UPS systems and power protection solutions for IT, telecoms, medical and industrial applications industries, and will use its appearance at GITEX to give visitors a glimpse of its armoury.

“Our major focus is on the supply and distribution of UPS systems from 650Va to 500Kva,” explains Kamlesh Kumar, Sales and Marketing Director MENA at OPTI-UPS. “Every GITEX we launch new models and this year we are focusing on our higher range of UPS systems.”

OPTI-UPS serves the Middle East region from its offices in Jebel Ali and is a well-known player in this part of the world from its activities in the market during recent years.

“We have been showcasing our brand and product lines in GITEX since 2006 and it is an important part of our branding activity,” says Kumar. “This is our fifth continuous year at GITEX and it goes to show our serious commitment to the region, while also allowing us to develop new accounts and strengthen our position against the competition.”

Kumar also believes that the company’s presence at GITEX will provide reassurance to long-term clients that always visit its booth during the show and offer it the chance to reinforce existing partnerships that are in place.

There is certainly no question that the Middle East region now accounts for a large portion of the company’s business.

“The MEA region contributes a healthy 35% to 40% of our entire company revenues and it is growing every year,” says Kumar.

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