Blancco solves data dilemma

Data erasure outfit Blancco is aiming to raise awareness among GITEX TECHNOLOGY WEEK visitors to its stand about the importance of secure data deletion.

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By  ITP.net Staff Writer Published  September 24, 2010

Data erasure outfit Blancco is aiming to raise awareness among GITEX TECHNOLOGY WEEK visitors to its stand about the importance of secure data deletion.

While most are familiar with the concept of data loss prevention, certified data erasure is a less commonly known topic. Blancco specialises in solutions for this market, as well as computer reuse and IT asset management. Customers for its products hail from a number of key verticals, although the firm says that most are concentrated in the banking, finance, government and defence sectors.

“As the global leader in data erasure and end-of-lifecycle solutions, our main aim is to inform and educate people on data protection, specifically how to securely erase data and safely reuse or recycle IT assets, without compromising data security,” says the company’s Regional Sales Manager for the Middle East, Sami Saarinen.

He adds: “We will demonstrate how our certified erasure solutions safely erase data on IT assets thus extending their working life. The Middle East is a largely untapped market in terms of data protection, which has huge business potential for Blancco.”

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