AMD provides snapshot of future

Cloud computing will be the focus for chip company AMD

Tags: AMD (www.amd.com)Cloud computingMicroprocessor
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AMD provides snapshot of future Bernard Biolchini, General Manager for MEA and Turkey at AMD says cloud computing is the ideal solution for the rapidly growing and evolving computer world.
By  ITP.net Staff Writer Published  September 23, 2010

Chip manufacturer AMD is putting the weight of its presence at GITEX TECHNOLOGY WEEK behind cloud computing, which it says still suffers from confusion in the region from users who do not understand its capabilities.

The Sunnyvale semiconductor firm, which is a Gold sponsor of the GITEX Cloud Confex, insists it is looking forward to being part of a platform that will give it the opportunity to share its thoughts and expertise in both cloud computing and virtualisation.

“This conference will give us the chance to clear some of that uncertainty and explain how the cloud can be advantageous to companies, IT managers and individuals,” says Bernard Biolchini, General Manager of AMD Middle East, Africa and Turkey.

“With AMD technology on both the server and client sides, we will provide a snapshot of what the future looks like in a truly connected planet,” he adds.

According to Biolchini, cloud computing is the ideal solution in a world where computing needs continue to grow exponentially, but the IT budget often struggles to keep pace. The technology, which moves the onus from expensive in-house infrastructure - which requires dedicated staff to manage and keep current - to the vendors, which can serve remote solutions capable of being deployed and managed more effectively.

“Cloud computing grants companies the ability to scale networks to meet business demands, without having to grapple with hardware and software,” comments Biolchini.

“This ability has provided these organisations with one less obstacle on the road to success. At the centre of cloud growth is the practical need to keep track of network assets and resources, and this monitoring and maintenance requires sophisticated online tools and dashboards.”

“The way we see it, as software continues to get smarter and smarter, and the hardware evolves to be more and more efficient, cloud computing becomes much more accessible to customers,” he says.

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