Etisalat Nigeria hits 5 million subscribers

Operator achieves the figure in less than two years of commercial operations

Tags: Bharti AirtelEtisalat - NigeriaGlobacomMTN GroupSubscribersUnited Arab EmiratesZain - Nigeria
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Etisalat Nigeria hits 5 million subscribers Etisalat has a successful history of attracting record number of subscribers in new markets, says Ahmed bin Ali, group senior vice president of Etisalat.
By  Nithyasree Trivikram Published  September 26, 2010

Etisalat's Nigerian operation, Etisalat Nigeria has achieved a five million subscriber base in less than two years of its commercial operations in the country.

Ahmed bin Ali, group senior vice president of Etisalat, said that Etisalat Nigeria has made a significant achievement by netting five million subscribers in less than two years of commercial operations in the highly competitive Nigerian telecom market.

"Etisalat has a successful history of attracting record number of subscribers in new markets. In KSA Mobily launched service in 32 cities, bringing coverage to 79.2% of the population and attracting its first million subscribers in less than 90 days while Etisalat Misr, which launched its operations in May 2007, acquired its one million subscribers in the first 50 days of operation," he added.

Etisalat Nigeria has coverage in all 36 states of the federation as well as the Federal Capital Territory, Abuja. Etisalat Nigeria's campaign, promotion and product offerings have been well received since the day of its launch in the Nigerian market, according to Ali.

He added that Etisalat Nigeria recorded many achievements including being adjudged the best telecommunications service provider by the Nigerian Communications Commission (NCC).

The Nigerian market is becoming increasingly competitive, with the leading mobile operators all looking to ramp up investment in the country. Recently, the Indian mobile operator, Bharti Airtel announced a plan to invest $600 million in its Nigerian operation in the next three years following its acquisition of most of Zain's African assets worth $10.7 billion. Prior to this, MTN Nigeria signed loan agreements worth more than $2 billion with 15 Nigerian banks and two foreign banks to fund its expansion. 

With a population of over 150 million people, Nigeria is Africa's biggest telecom market with six operators, MTN, Globacom, Zain, Etisalat, Nitel and Bharti Airtel.

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