Sun shines on Oracle offering

Database software powerhouse Oracle will be showing customers how they can benefit from one of the biggest acquisitions in its history

Tags: Oracle CorporationOracle Middle EastSun Microsystems Incorporation
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Sun shines on Oracle offering Oracle boasts a formidable hardware and software offering after buying Sun.
By  ITP.net Staff Writer Published  September 12, 2010

Database software powerhouse Oracle will be showing customers how they can benefit from one of the biggest acquisitions in its history at this year’s GITEX TECHNOLOGY WEEK.

The company spent more than US$7 billion acquiring hardware giant Sun Microsystems last year and after integrating it into its global operations it is eager to give customers a glimpse of what the combined business can offer.

GITEX will be the first time that Oracle and Sun have exhibited jointly since their Middle East integration and Dana Murugan, Oracle’s Senior Marketing Director for the region, insists it will have plenty to shout about.

“We’ll be promoting the combination of Oracle and Sun solutions for customers to benefit from the fully integrated systems - the entire stack, from applications to disk - that are faster, more reliable, and lower cost,” he explains. “With more than 100 sessions, 35 partner exhibits and hundreds of demos to explore, customers will discover new ways to optimise their systems and new solutions that will take their business to the next level, and make them more successful in the industry.”

GITEX visitors will be able to get up to date information on the company’s latest product lines, including the world’s first commercial relational database and the first relational database.

Oracle experts will also be on hand to talk about open source database MySQL, Fusion Middleware, Oracle applications and the latest Sun storage and servers among other things.

“GITEX will give Oracle and its partners the opportunity to network and showcase their solutions and technologies, offering an insight into how Oracle can transform the industry with a complete technology stack, from applications to disk, engineered to work together,” says Murugan.

“The event offers a unique environment where Oracle executives, partners, current and potential customers meet to discuss their IT and business needs,” he adds.

Oracle’s Middle East operation is one of the fastest growing emerging markets for Oracle worldwide, with the company maintaining enterprise applications software leadership for the past three years, according to IDC.

Murugan insists its appearance at GITEX will allow it to highlight the breadth and depth of its technology offering. “GITEX offers Oracle an opportunity to present Oracle’s strategy and roadmap to our customers, offering a firsthand experience with the hardware and software built to optimise business from end to end,” he says.

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