NETASQ makes its move on Middle East market

Network security vendor targets channel after launching first regional office

Tags: United Arab Emirates
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NETASQ makes its move on Middle East market Dominique Meurisse says NETASQ’s decision to open an office in Dubai will lead to stronger support for local partners.
By  Andrew Seymour Published  September 21, 2010

Network security appliances vendor NETASQ has made its first serious foray into the Middle East market by opening an office in Dubai.

The operation will be managed by Hakam Kayed, who will be in charge of sales for the entire Middle East and Africa region. He has previously worked at a string of companies in the telecommunications and networking sectors, including PremCom, Anwar Net and Nextech.

NETSAQ already has offices in India, Singapore and Western Europe, but this marks the first time it has established a permanent base in the Middle East.

The company already claims to have a "steady" list of clients in the region, however, and insists this is what persuaded it to open the subsidiary. It says the move will now allow it to provide "localised" support to partners and customers.

"The success that we have always met since the creation of the company in this region and the boom in sales in these countries over the past few quarters fully justify the opening of a sales office in Dubai," said Dominique Meurisse, member of NETASQ's board of directors and executive VP sales and marketing.  

"We had planned to develop a stronger presence in order to provide better support for our distributors and VARs whose experience in network security products is rich," he added.

NETASQ works with more than 750 channel partners across the globe.

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