Microsoft appoints new distie for gaming products

Al-Futtaim Electronics handed contract for Xbox 360 sales in the Gulf

Tags: Al Futtaim TechnologiesMicrosoft Gulf
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Microsoft appoints new distie for gaming products Al-Futtaim's Vishesh Bhatia (left) with Armagan Demir from Microsoft Gulf following the signing of the Xbox distribution agreement.
By  Andrew Seymour Published  September 20, 2010

Microsoft Gulf has awarded Al-Futtaim Electronics the rights to distribute its Xbox 360 hardware across the Gulf region, with the exception of Saudi Arabia.

The partnership will see gaming products distributed by Al-Futtaim Electronics shipped to stores by October. Microsoft confirmed to itp.net that Al-Futtaim is an additional distributor to its line-up, which currently includes Pluto.

Al-Futtaim Electronics will make the Xbox 360 gaming devices and accessories available to consumers across the GCC through an “increased range of retail stores” in the region.

Coupled with the much anticipated arrival of ‘Kinect’ and a line-up of new games, Al-Futtaim Electronics and Microsoft hope to create a new category of gaming and entertainment experiences that are more inclusive to a broader audience.

“The region has seen incredible growth in gaming and Microsoft Xbox 360 has captured a large share of it,” said Vishesh Bhatia, group director of electronics, engineering and technologies at Al-Futtaim.

“Through this partnership, we remain committed to offering wider coverage and stronger presence in emerging Gulf countries and working with Microsoft in bringing its market leading products and accessories range to gaming enthusiasts throughout the region,” he added.

Armagan Demir, head of Microsoft’s Entertainment and Devices Division, says that by working with Al-Futtaim Electronics, the company will be in a strong position to deliver the best connected entertainment experience to consumers across the region.

“This also ensures that our products are readily available and accessible to consumers across the region. We are very pleased to have Al-Futtaim on board and look forward to a long and successful partnership with them,” he said.

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