Nokia fights back with new smartphone line up

Nokia aims at strengthening market lead in smartphone sector with new handset family

Tags: Nokia CorporationNokia Ovi
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Nokia fights back with new smartphone line up Nokia's new smartphone line up is intended to give the company back it's technical leadership of the smartphone segment
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By Staff Writer Published  September 15, 2010

Nokia has announced its "fight back" in the smartphone market, with the launch of a new family of Symbian-based smartphones and an enhanced Ovi Store.

The company, which appointed a new CEO last week, and lost its head of mobile smartphones on Monday, has said that the new phone range would bring in a new generation of easy-to-use smartphones featuring location based services and social networking.

"Today our fight back to smartphone leadership shifts into high gear," said Niklas Savander, Executive Vice President, Markets, Nokia. "Despite new competition, Symbian remains the most widely used smartphone platform in the world. Our new family of smartphones introduced today feature the all-new Symbian OS, rewritten to be faster, easier to use, more efficient and more developer friendly."

Nokia is the leader in the smartphone market, shipping around 260,000 phones per day, against 200,000 Android phones, but it has seen increasing competition in the segment.

The new line up comprises three handsets, the E7, C7 and C6, all based on the latest version of the Symbian operating system, which includes 250 new features and improvements. The handsets all have support for multiple homescreens, visual multitasking, gesture-based interactions and a reduction in prompts, along with tight integration with Nokia's Ovi services and applications.

The Nokia E7 has been designed as a business smartphone, with a 4 inch screen with Nokia ClearBlack technology for improved visibility outdoors. The screen slides horizontally, to reveal a full keyboard, and the phone includes Microsoft Exchange ActiveSync on board, to provide direct, real-time and secure access to corporate email inboxes and other personal applications, along with business grade security solutions for corporate usage such as device lock and wipe functions.

The Nokia C7 is intended to be a design-conscious, social networking smartphone, with 3.5-inch AMOLED touchscreen display, and integration and live updates from social networks such as Facebook and Twitter, and direct access to email services such as Yahoo! or Gmail. The phone features an 8MP camera, HD video and Bluetooth 3.0.

The most compact of the three new handsets is the Nokia C6, with 3.2 AMOLED display and ClearBlack technology, one 8MP camera and a secondary video camera, FM radio and weighs 131g.

All three phones are expected to be available before the end of the year.

Nokia also announced a completely updated Ovi Store, which it says offers a richer experience, with more popular and unique apps and games, and a friendlier user interface.

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