MTN Ghana to launch virtual SIM solution

New technology to enable MTN Ghana to offer affordable mobile services to underserved segments

Tags: Comviva (www.comviva.com)MTN GroupMobile penetrationSim CardsUnited Arab Emirates
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MTN Ghana to launch virtual SIM solution MTN Ghana's new technology initiative to allow more than one user to hold a mobile account on a single SIM card
By  Nithyasree Trivikram Published  September 15, 2010

African telco MTN Ghana is planning to allow more than one subscriber to use a single SIM card after signing a deal with Comviva, a specialist in mobile value added services.

Comviva will deploy its Virtual SIM technology for MTN Ghana, which will allow more than one person to hold a mobile account on a single SIM card. This will enable users to gain a unique mobile identity, with their own phone number and virtual phone account.

The project, which is expected to be completed in the next four months, will help MTN to expand mobile services in some of the poorest areas of Ghana, where many people are still unable to afford their own mobile phone and are forced to share a single device with family or friends.

Eben Albertyn, CTO of MTN Ghana, said: "With Comviva's virtual SIM solution, we will be extending access to mobile communications and providing underserved segments with an affordable route to gaining their own unique mobile identity."

Manoranjan Mohapatra, CEO of Comviva, said that while mobile penetration in many developed markets has exceeded 100%, there remains a "significant scope" for growth in the world's emerging markets, where just one third of the population uses mobile communication services.

"Extending mobile communications to underserved segments requires a cost-effective solution that overcomes barriers to service uptake, such as affordability of a handset and simplicity of use.

"Comviva's Virtual SIM solution provides users with an independent mobile identity, without requiring ownership of a handset or a SIM. By combining access to a handset and using Virtual SIM, underserved segments become a part of the global mobile community instantly," he added.

Comviva has already implemented its virtual SIM solution for MTN Cameroon.

 

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