Canon discloses new channel strategy for Egypt

Vendor embarks on printer push by launching updated sales programmes

Tags: Canon Middle EastEgypt
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Canon discloses new channel strategy for Egypt Anurag Agrawal says Canon is targeting more than 100 outlets in Egypt as it looks to step up channel sales. (ITP Images)
By  Andrew Seymour Published  September 8, 2010

Canon is vowing to step up its presence in Egypt by increasing its engagement with power retailers and introducing a series of new channel sales initiatives.

The company's management has been in Cairo this week to meet with partners and unveil its latest range of printing solutions for local system integrators and VARs.

Canon told partners that its sales strategy in Egypt would focus on empowering relationships with the channel by offering partners feature-packed products. This includes printer models with Arabic drivers and 40ppm speeds that it claims are an ideal fit for dealers selling into the SMB market.

The vendor also promised to develop dedicated incentive packages for the IT channel and offer increased display activities and training programmes to improve toner sales attachment rates.

"We are working to increase Canon's visibility in major outlets across Egypt, targeting over 100 outlets mainly through mass markets, power retailers and IT dealer channels," explained Anurag Agrawal, managing director at Canon Middle East.

He also revealed that Canon had recently launched a partner development initiative called the ‘Essential Business Builder Programme' in Egypt.

"Canon certainly remains strongly committed to Egypt and our IT channel strategy will greatly enhance our ability to cater to the distinct requirements of IT customers and business clients in the country," said Agrawal.

According to Business Monitor International, IT expenditure in Egypt is expected to reach US$2.1 billion by 2014, up from US$1.3 billion this year.

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