Portable profits

The growth of the portable hard drive sector has made it an extremely competitive market, with resellers and retailers having to think carefully about which brands they back. Given the choice on offer, we invited leading manufacturers from this segment to single out an external device from their current line-up and tell the channel how and why they can benefit from selling it.

Tags: Buffalo Technology IncorporatedHitachi Global Storage TechnologiesIomega CorporationSeagate TechnologyWestern Digital Corporation
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Portable profits
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By  Andrew Seymour Published  September 14, 2010

BRAND: Iomega
PRODUCT: SuperSpeed USB 3.0 eGo
RRP: 500GB capacity model priced at US$99
MARGIN: “The channel can make double-digit margins”
DISTRIBUTORS: Trigon, Empa (UAE); Al Jammaz (KSA); Al Babtain (Kuwait); Delta (Egypt); T.PRO (Lebanon)

Giving the pitch: Cizar Abughazaleh, regional sales manager MEA & Turkey.

Target market

Iomega’s eGo portable hard drives are designed for business travellers as well as consumers who won’t settle for less than a high-end, yet affordable, hard drive that is fast, rugged and dependable. Buyers of an Iomega eGo hard drive also expect bundled software and they get that with Iomega’s comprehensive protection suite — a one-stop portfolio of back-up and antivirus software that comes free of charge. Utilising transfer speeds up to 10 times faster than USB 2.0 models, the USB 3.0 eGo allows users to save their work files, photos, music and videos in a fraction of the time it would take with USB 2.0 interface speeds.

Stand-out features

Iomega’s eGo portable hard drives are award-winning portable storage solutions, ultra-stylish compared to other branded PHDs and typically more rugged as well. They can withstand drops of up to 51 inches — more than 40% better than the industry average. Add in the bundled Iomega protection suite and users get a total solution that’s a market leader in the portable hard drive category. Additionally, the drives are also backward compatible for desktops and laptops that only have USB 2.0 ports.

Channel incentives or offers

The USB 3.0 eGo hard drives are bundled with a portable hard drive case from Iomega. The Middle East channel can count on Iomega eGo portable hard drives to deliver the best in performance, ruggedness and style for today’s road warriors and other users too.

BRAND: Seagate
PRODUCT: Free Agent Go Flex
RRP: Prices based on capacity. Go Flex 500GB priced at around AED425 (US$115)
MARGIN: “The margin is a minimum of 15% for retailers and resellers”

Giving the pitch: Christian Assaf, channel sales manager MEA.

Target market

This unique drive, with the new ‘Eco System’ created by Seagate, targets all markets and customers looking for digital attached storage.

Stand-out features

Go Flex is based on new Eco System technology. From the name ‘Flex’ comes the flexibility of this drive, allowing the user to have multiple connectivity for the same drive by just changing the cable. The drive normally comes with a USB 2.0 cable and let’s you upgrade to USB 3.0, Firewire or eSATA. It is 100% PC- and Mac-ready due to special pre-loaded Seagate software. The drive also allows you to access your content on your TV, network and on-the-go when combined with other GoFlex devices.

Channel incentives or offers

Seagate has always offered incentives to partners to generate profitable business and since this product will be introduced in the last week of August, there are a lot of preparations going on for the launch. Seagate is the storage leader and this product is unique. The new Eco System will definitely change the connectivity concept.

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