Day in the Life

In this section of Channel Middle East, we pack our bags and head to work with a member of the channel community to find out what a typical day on the job entails.

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Day in the Life
By  Andrew Seymour Published  September 12, 2010

Ali Yekrang, Renewal Team Leader, Secureway.

Years in the role: 3+
Years at the company: 2+
Previous companies: AVL (audio video distributor)

How would you summarise your role?

My role is to manage and guide a team who are directly in touch with partners in the region. I do my ultimate best to ensure a constant growth in our channel, not only in the number of partners but also in the frequency of orders. This requires monitoring and mentoring team members, and direct communication with key partners.

What’s the first thing you do when you get in the office each day?

Most days we start with a short informal meeting between the team members, where we discuss and prioritise the opportunities we have in hand. Usually team meetings don’t take any longer than 15 minutes and everyone leaves the meeting with a list of tasks dedicated to them for the day. I believe the daily meeting helps remind and ‘internalise’ the team strategy, and encourages implementing action plans.

What does a typical day entail for you?

For me, a typical day starts with a morning coffee around 9:15am. Helping team members to prepare reports and communication with the partners is my routine job until the evening. However, when we are approaching the quarter end, things pick up at a faster pace as the time is limited and we need to serve all partners. There are even days when we stay late and finish our day with a team dinner party after all the jobs are done.

What’s your favourite part of the job?

The most pleasant moments of my job are when I’m recognised for my efforts. Sincere comments coming from management, colleagues and channel partners boost my morale and encourage me to improve my skills. Similarly, I do my best to support my team whenever they make the right decisions.

What is the hardest part of your job?

The hardest part of my job is when I have to deal with a partner which complains about the support and service from our department, which is fortunately quiet rare. As we are dealing with a significant number of partners, such complaints are inevitable. I personally intervene on these occasions and take responsibility for the issue. To minimise such complaints we meet on a weekly basis to talk about and discuss the obstacles faced during the week and come up with solutions. Weekly meetings also help us review our targets and achievement strategies.

What’s been your most memorable moment in your current role?

I have always been open to new opportunities and challenges to learn more and grow faster. There have been many memorable moments in my role, particularly when I raised the efficiency of my department a few months after I took on the responsibility. However, I’m sure many more memorable moments are yet to come.

Where do you see yourself in five years?

I find IT channel management an interesting role where I can utilise my technical background and management skills to create opportunities and generate revenue - hence I’m trying to learn as much as possible from my managers, as well as my colleagues. I believe that the more I grow in this field, the more I can add value to the company that I work for.

How much time do you spend out of the office each week?

Currently, I’m mostly in the office as I need to keep a constant communication with the channel in the region, from small partners in Bur Dubai to enterprise suppliers in Riyadh. On many occasions I need to take care of co-ordination and follow up with top management and accounts to ensure flawless support to our partners.

What do you get up to during your lunch hour?

Due to fact that there are simply not enough hours in a day, my lunch is often limited to a sandwich at my desk - though we try as much as possible to eat out together as a team. In fact, we have an ongoing challenge to find the best burger in Dubai!

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