Track bags new Oracle-Sun distribution contract

Aptec-owned distributor makes it into vendor’s new MENA set-up

Tags: Aptec DistributionOracle Middle EastSun Microsystems IncorporationTech AccessTrack
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Track bags new Oracle-Sun distribution contract Oracle is understood to have finalised its Middle East distribution structure during the past week.
By  Andrew Seymour Published  September 5, 2010

Track Distribution is understood to be one of the beneficiaries of Oracle's post-Sun channel strategy in the Middle East following news that the vendor has finally reached a decision on its distribution structure for the region.

Aptec-owned Track, which already sold Oracle licences in the region and carried some Sun volume lines, has been awarded a contract to distribute the vendor's full product set, including hardware and software.

According to a channel source familiar with the situation, Oracle informed Track of its decision at the end of last week following a protracted tendering process.

"Over the last two or three months each distributor has had to give a proposal to Oracle and outline their plans. Everybody has been waiting to see what Oracle would decide," said the source.  

Track will officially serve as an Oracle Value Added Distributor (VAD) for the entire MENA region. This covers the Gulf, including Saudi Arabia, as well as markets such as Egypt, Iraq and Yemen.

Track is expected to announce its new status some time during the next week. The company said it had no comment to make at the moment, however.

News that Track now has a bigger role to play in Oracle's distribution line-up than it did prior to the Sun acquisition is a major boost for the company as it looks to build on an A-brand product portfolio that currently includes the likes of Cisco and APC.

It is understood that Tech Access - Sun's long-standing distribution partner in the region - will serve alongside Track as a VAD, while Avnet, which also has a background in Sun solutions, is believed to have a role to play in the new structure too.

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