Technocare launches handset trade-in scheme

UAE-based firm claims programme will also benefit vendors and channel

Tags: Technocare ( Arab Emirates
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Technocare launches handset trade-in scheme Technocare claims that the size of the UAE mobile phone replacement and upgrade market is already more than two million handsets a year. (Getty Images)
By  Andrew Seymour Published  August 16, 2010

Telecoms specialist Technocare has launched a new web-based service that it claims will provide an easy platform for mobile phone users to trade in old handsets.

The Dubai-based outfit, which is part of the Koohiji Group of Companies, says the UAE-wide ‘foneswap programme' will also benefit channel players that wish to get involved in the service.

Technocare lists a number of handsets on its website to provide customers with easy value assessment of phones depending on the model and its working condition. Payment is made within 48 hours, with options that include direct to bank credit, cash collection from any UAE Exchange outlet or redeemable vouchers from local retailers.

Customers can take their phones to more than 100 participating retailers in the UAE market or use Technocare's free home collection service managed by FedEx.

The company claims that vendors and retailers can utilise the initiative for marketing initiatives, such as encouraging customers to upgrade their phones in return for rebates on other product purchases.

Pramod Kattel, general manager at 150-strong Technocare, says that having focused on reverse logistics and customer care activities for the past decade, the launch of the foneswap programme enables the company to offer complete life-cycle management, from warranty management to end of life recycling.

"The replacement and upgrade market in the UAE is one of the highest in the world with industry estimates suggesting figures of over two million handsets a year," he said. "Adding the foneswap programme to our business portfolio now makes it possible to interact directly with the customer through the web program."

Technocare insists foneswap is "one of the most cost beneficial trade-in programmes" as it offers up to AED400 (US$110) for a working handset that could be as old as three years brought in without add-ons such as charger, original box or manual.

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