Netgear adds new reseller to channel line-up

NIT to carry vendor’s networking and storage systems in the Middle East

Tags: Netgear IncorporationUnited Arab Emirates
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Netgear adds new reseller to channel line-up NIT’s Wael Abdallah and Netgear’s Omar Lutfi Azzawi at the signing of a partnership agreement between the two companies.
By  Andrew Seymour Published  August 18, 2010

Networking and storage systems vendor Netgear has signed Network Information Technology (NIT) as its latest VAR partner in the Middle East.

The company has been adding a number of resellers to its set-up just recently in a bid to expand its coverage in the region. It believes the newest addition to its line-up will improve its chances of meeting its growth aspirations.

News of the partnership comes in the wake of the recent launch of Netgear's ReadyNAS 4200 network storage system, which the vendor sees as an integral part of its hardware portfolio going forward.

NIT has more than 15 years' experience of the IT and security resell businesses and will also act as a distributor of Netgear's kit, according to the vendor. NIT claims to already have partnerships with over 200 resellers that it has been selling other branded products to.

"As we grow in strength and in market share across the region, we continue to appreciate the impact our value added resellers have on our continuing success, and this awareness is what has driven us to partner with Network Information Technology," stated Omar Lutfi Azzawi, SMB channel manager at Netgear Middle East.

"Our latest partnership agreement is part of our expansion initiative in the region, where our strategy is composed not only of providing outstanding products to customers but helping our channel network through extended technical and support business models," he added.

NIT believes that being part of Netgear's channel initiatives will boost its business in the Middle East. Wael Abdallah, business development manager at the company insists the move "bodes well" for its plans to develop and establish more customers across the region.

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