Quick Heal moves swiftly to beef up channel

Internet security and antivirus vendor ties up distribution partnerships

Tags: Almasa IT DistributionBahrainKuwaitLibyaQuick Heal (www.quickheal.com)United Arab Emirates
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Quick Heal moves swiftly to beef up channel Shobhit Mathur says the appointment of four new distributors in the MENA region follows a concerted effort to build new distribution channels since the company became operational in the Middle East in January.
By  Andrew Seymour Published  August 4, 2010

Internet security software vendor Quick Heal has given its Middle East growth aspirations a major boost by appointing authorised distributors for a number of local markets.

The expansion of its distribution network comes just a fortnight before the India-based company plans to roll out a special channel incentive programme for resellers.

In the UAE, Quick Heal has signed Croma Trading as its second distributor alongside Almasa, while Nexgen Techno and The National Trading House have been brought on board in Kuwait and Bahrain respectively. The vendor has also begun working with Alnamaa Company in Libya.

Shobhit Mathur, regional director and managing partner at Quick Heal - whose operations in the Middle East are a joint venture with eWall Technologies - says the company is keen to strengthen its business in the region.

"Quick Heal is present in 63 countries worldwide but we are relatively new to the Middle East because we only entered the market last year. We opened an office in Dubai in January and since then we have been establishing our distribution structure," he explained.

The UAE remains the most accessible market for Quick Heal, which is why the company has moved to bring in Croma to supplement the work done by Almasa, which it signed last November.

"Croma's role will really be to develop the reseller and dealer market because Almasa has been more focused on the power retail segment, where we now have a good presence," said Mathur.

Later this month the security company intends to launch an incentive programme for dealers in the UAE. Mathur says the initiative will be split into two categories, with one rewarding the company's owners and the other rewarding sales staff.

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