Get to know: Syed Hammad Ahmed

Gigaset Communications (formerly Siemens Home & Office Communication) is a company that straddles both the IT and telecoms segments. Leading its charge in MEA is Syed Hammad Ahmed.

Tags: LG ElectronicsPhilips Consumer Electronics & Middle East & Africa
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Get to know: Syed Hammad Ahmed Syed Hammad Ahmed, Regional Sales Manager, Gigaset Communications.
By  Andrew Seymour Published  August 10, 2010

What’s your career history in the industry to date?

I started my career with Philips in Pakistan as a management trainee and worked my way up to become the regional sales manager for the AV and small appliances business. I then moved to the Middle East to join LG Electronics as sales and product manager for AV in the lower Gulf. Since 2008 I have been associated with Gigaset, looking after the retail and operator channel business for the Middle East and developing the export business in Africa for Gigaset cordless and VoIP products.

What is your proudest career moment to date?

With Phillips I got the sales manager of the year award for three consecutive years and at LG Electronics I received the sales target achievement award in 2007. With Siemens Gigaset I have been instrumental in developing new key markets and received the Work Passion Award this year.

Which company, other than your own, do you most admire?

Nokia in telecoms and LG and Samsung in consumer electronics for their customer insight, decision making and their ability to adapt quickly to market conditions.

What product or technology should the channel watch out for this year?

There is hardly a field which has not been affected by the dramatic change in technology. A number of phone manufacturers are trying their hand at introducing new models to the market every year. All these gadgets are equipped with unique features. The world’s smallest Gigaset device, the new Siemens Gigaset SL400A cordless phone, is equipped with ECO DECT, Bluetooth and mini-USB connection, illuminated display, 5-way navigation key and hands-free function.

What is the biggest mistake you have ever made since working in the IT market?

I think that it is all about learning and planning. Keep a close watch on the environment and the competition, and one will avoid making mistakes.

If you could improve one thing about the channel business, what would it be?

As markets are increasingly becoming globalised and customers consolidate, effective key account and retail management is becoming more crucial to remain competitive and further expand the business. Somehow I feel that there is lot of improvement required in how scientifically we manage our accounts. The strategic development of existing customer relationships offers huge potential for companies in the Middle East region.

What is the biggest challenge facing the Middle East channel?

The telecoms channel is a dynamic and diverse channel, so the biggest challenge for the market is to be resilient when you consider the recessionary issues and global changes that are happening. At the same time, there is a challenge to upscale the customers and provide quality service.

What sort of interests do you have outside of work?

Travelling - I enjoy it! Apart from that, reading books, playing table tennis, and camping and hiking are some of the activities that I regularly do.

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