Day in the Life…

We pack our bags and head to work with a member of the channel community to find out what a typical day on the job entails.

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Day in the Life… Anshum Anand, Kobian Gulf.
By  Andrew Seymour Published  August 8, 2010

Name: Anshum Anand
Kobian Gulf
Job title:
Business Development Manager
Years in the role:
Years at the company:
Previous companies:
London Academy of Professional Training Ltd

How would you summarise your role?

My prime responsibility is to supervise the growth of the retail business and build energised sales channels while creating new revenues from widening product lines. The job includes the strengthening and expansion of our retail distribution network through power retailers, supermarkets, hypermarkets, IT retailers and channels dealing with a portfolio of IT accessories, laptop bags and other trading products. The job also demands that I keep a close check on competitors’ market practices and therefore develop action plans to counter challenges, which helps to define and control the objectives of the sales team.

What’s the first thing you do when you get in the office each day?

I start by going through the checklist of ‘follow-ups’ to refresh the memory. I then take a long look at my task list, which keeps me on my toes for the whole day.

What does a typical day entail for you?

There is no such thing as a typical day and that’s what I love about it. If I were to let every turn or every drop define me, I’d never enjoy the ride. I like doing a lot of things. Some days are awful and some are great. You must strive to achieve a balance - a balance inside yourself, that is. You can hardly predict which days will be which.

What qualities do you need to do your job?

There are a number of skills and qualities which are most important for me to be successful: inspiring a shared vision, good communication, integrity, enthusiasm, empathy, competence, and an ability to delegate tasks. You also need to be cool under pressure and possess team-building and problem-solving skills.

What’s your favourite part of the job?

l love when I get to use my ‘super powers’. Observational skills really impress people; remembering a name or interest, knowing what customers need before they speak up and reading minds. Making people happy makes me happy.

What is the hardest part of your job?

I love my job, but the hardest part of it is letting go. I am a perfectionist. Give me 24 hours to work on a cake and I would spend every last second ensuring it was flawless. Sometimes my colleagues may not share the same sentiment and I’m pretty sure that at times they think I’m crazy.

What criteria do you measure your performance on?

If you can’t measure a goal then don’t set that goal. Performance must be measured on an objective basis. You can’t just go on gut feel. Feedback needs to be objective, specific and accurate - something you’ve seen, read or heard.

What’s been your most memorable moment in your current role?

One of the most memorable moments was when our company got listed as the first IT product supplier for Spinneys Supermarket.

Where do you see yourself in five years?

In terms of my future career path, I’m confident that if I do my work with excellence, opportunities will inevitably open up for me. It’s always been that way in my career, and I’m confident I’ll have similar opportunities here.

What do you get up to during your lunch hour?

I go for a quick dosa or idli sambhar, or sometimes chola.

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