Starcraft II launched in the Middle East

Emax launched Starcraft II: Wings of Liberty at the stroke of midnight, with the standard and collector’s edition available for purchase

Tags: Blizzard Entertainment (www.blizzard.com)EmaxGamesRED Entertainment DistributionUnited Arab Emirates
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Starcraft II launched in the Middle East Over 200 people attended Emax's midnight launch. Each buyer was allowed to purchase only one copy of the game. (ITP Images)
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By  Jason Saundalkar Published  July 27, 2010

The highly anticipated real time strategy (RTS) game Starcraft II: Wings of Liberty was launched at 12AM, at the Mirdif City Centre branch of Emax.

Starcraft II is the sequel to Starcraft and its expansion pack Brood Wars. The standard DVD version of the game was sold for AED 239 ($66), while the collector's edition commanded a price tag of AED 499 ($139). The latter offers the game, a behind-the-scenes DVD, a collector's edition soundtrack, a Starcraft comic issue (#0), a 176-page book of Starcraft II art, a Jim Raynor ‘Dog Tag' USB drive as well as access to exclusive content in the World of Warcraft MMORPG and Battle.net.

Gamers who registered on a dedicated pre-registration site were given priority access to buy the game, once they arrived at the Emax store. Walk-in customers could also purchase the game though they were given secondary priority.

In a brief chat with Windows Middle East Emax staff said that over 300 people had pre-registered for the chance to gain priority access to the strategy game. Starcraft II is expected to become one of the year's best sellers with preorders in the United States alone already exceeding 750,000. Emax and Red Distribution staff (the official distributors for Blizzard games in the region), refused to comment on the amount of stock available for both the UAE and the Middle East as a whole.

Wings of Liberty focuses on the ‘Terran' race specifically, leaving the forthcoming expansions - 'Heart of the Swarm' and 'Legacy of the Void' - to focus on the Zerg race and the Protoss race respectively.

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