Dell the slowest grower during good Q2 for PC makers

Vendor left looking over its shoulder at Asus following eventful second quarter in EMEA PC market

Tags: ASUSTeK Computer IncorporatedAcer IncorporatedDell CorporationHPLenovo Group
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Dell the slowest grower during good Q2 for PC makers Strong second quarter growth suggests the EMEA PC market is beginning to recover.
By  Andrew Seymour Published  July 21, 2010

The smiles are back on the faces of the leading PC vendors in EMEA following an improvement in sales during the second quarter - although some suppliers captured more of the growth than others.

Out of the five largest PC vendors, Dell registered the smallest growth as sales of its computers rose 10% year-on-year in an overall market that expanded 21%, according to data released today by IDC.

The research house said Dell suffered from declining consumer notebook sales in Western Europe, although it was able to regain share thanks to effective positioning in the commercial segment throughout the region.

The biggest winner during the quarter was Taiwanese outfit Asus. It almost doubled unit shipments following aggressive sales into Europe, leaping notebook rival Toshiba in the process. Asus now sits just one percentage point behind third-placed Dell in the EMEA rankings.

Elsewhere, HP grew sales 16% but the fact that it wasn't able to keep up with the market average meant that it lost market share. It now has a lead of just 0.3% over Acer, which boosted volumes by 20.5%.

Overall shipments in the EMEA region exceeded 23.9 million during the second quarter.

Outside of the top five, Lenovo and Samsung occupied sixth and seventh position respectively, followed by Apple, Sony and Fujitsu.

IDC revealed that in the Middle East and Africa region specifically, PC sales climbed 16% year-on-year. It also said that Africa outgrew the Middle East during the quarter with growth of 34%.

"The first half of the year confirmed a strong recovery in the EMEA PC market, and while global economic conditions will remain challenging, the outlook for 2H10 remains positive, and will be driven by the continued rebound in business and consumer renewals," stated Karine Paoli, associate VP for Systems and infrastructure solutions at IDC.

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