Smartworld uses APC to power new datacentres

Service provider Smartworld has built two Tier 3 datacentres for Dubai World Central, optimising power and cooling needs with technology from APC by Schneider Electric.

Tags: Energy efficiencySmartworld ( Arab Emirates
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Smartworld uses APC to power new datacentres APC's Infrastruxture's on-demand architecture allows us to deliver a better level of service to our customers, says Smartworld's Kaddoura.
By  Imthishan Giado Published  July 18, 2010

Service provider Smartworld has completed the installation of two Tier-3 rated datacentres in Dubai World Central with the help of power and cooling specialist APC by Schneider Electric. Smartworld is involved with a number of major upcoming technology projects in Dubai and specialises in the aviation sector, with a business unit devoted to airport systems.

With the new datacentres, Smartworld incorporated a number of elements from the APC portfolio, including its InRow cooling architecture which aims to cut energy costs by 30%. Construction of the 100 sqm datacentres began in June 2008.

According to APC, each datacentre uses 30 racks with Symmetra PX2 UPS (two units with a capacity of 160 KW), nine units of InRow DX Cooling, nine indoor and outdoor units and 30 Netshelter racks. The system is managed by APC's InfraStruXure Central which can send detailed critical alerts to infrastructure managers.

Mustafa Kaddoura, the CTO for Smartworld commented on the successful implementation: "APC fully integrates power, cooling, rack, management, security and services and has provided considerable benefits to Smartworld. Infrastruxture's on-demand architecture allows us to deliver a better level of service to our customers."

"This high density deployment will help us provide our customers with true business continuity for their critical business needs. Many of the region's datacentres have been built on demand or for short-term vision which is as good as a quick-fix.  Smartworld datacentres are built with a long-term vision and are highly secure, reliable, scalable eco-friendly and cost effective to our customers.'' he added.

Rising power densities, unprecedented cooling issues, increased energy demands and soaring prices mean power and cooling are now a customers' central focus. The clear path to capturing these new revenue streams lie in providing solutions, not just products" added Rodney Callaghan, Vice President for the Gulf at APC by Schneider Electric.

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