HP launches first Print Station in the UAE

HP and Al Suwaidi launch first-of-its-kind store to offer 24-hr printing services in UAE

Tags: HP Middle EastUnited Arab Emirates
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HP launches first Print Station in the UAE HP plans to roll out more Print Stations in the UAE following the launch of the first store with Al Suwaidi.
By  Nithyasree Trivikram Published  July 8, 2010

HP Middle East and Al Suwaidi Computer have launched the first HP Print Station in the UAE.

The Dubai-based Print Station, to be operated by Al Suwaidi, is to serve as a one-stop printing shop for businesses providing high-quality printing services, quickly and cost-effectively. It is primarily targeted at micro businesses and SMBs.

HP already has about 50 print stations in nine countries across the globe, of which 45 stations are spread across  Europe, Middle East and Africa.

Commenting on the regional market for HP's Print Stations, Amin Mortazavi, general manager for imaging and printing group at HP Middle East, said: "We have already rolled out three Print Stations in the Middle East with our local partners in their respective countries, namely Espace Bueno in Lebanon, CompuME in Egypt, and NAF in Jordan. We plan to roll out additional stores in the UAE within the next year, and in the region our next Print Station will most probably be in Kuwait."

"The SMB sector constitutes about 85% of businesses in the UAE, and with the government's support in boosting this sector, we see a huge potential to address  the printing services market here. Also, considering the printing service needs for businesses in the UAE, it will be the first 24-hour open Print Station in the world," said Jaimi Cyrus, director of channel sales and programs for HP EMEA.

"The Print Station will offer one-stop-shop services for high-value print and design jobs for SMEs, from photo printing to posters and outdoor banner printing, added Cyrus.

Stating the potential for the UAE market in the print market space, Ernest Azzam, enterprise solutions manager for IPG at HP Middle East, said: "The UAE's print market forecast for 2012 is $330 million, which shows 9.1% growth since 2009. Dubai's printing industry is the sixth largest contributor to the UAE's GDP, and the government puts this industry in the top 10 list of businesses."

"The key drivers behind the launch of the print stations are content explosion, mobility and the web, digitisation, and service-based business models. In the Middle East, there is a huge demand for print service, especially  in Saudi Arabia, UAE, Kuwait and Egypt," noted Azzam.

Mortazavi stated that HP plans to open a chain of Print Stations along with its partner Al Suwaidi in the UAE, while also extending its presence in places such as shopping malls that would cater to the smaller companies who could go to consumer space.

"We also see contractual offerings as a potential area wherein we are currently developing our capabilities. And, for the corporates, we do have management services to provide a complete solution to our customers," Mortazavi added.

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